The latest news, guides, and product updates from LostChurn.
Involuntary churn from failed payments silently drains revenue, inflates CAC, and distorts your unit economics. Here is the data on how much it really costs and what you can do about it.
Exponential backoff is not a recovery strategy. Learn how decline code classification, payday awareness, and time-of-day optimization can double your retry success rate.
We analyzed recovery outcomes across thousands of dunning campaigns. The difference between a 15% and a 45% email recovery rate comes down to empathy, timing, and friction.
A practical reference to the 50+ decline codes your payment processor returns, organized by category with specific recovery strategies for each.
A transparent look at aggregate recovery data across our merchant base: what worked, what surprised us, and the patterns that drove the highest recovery rates.
